Agent Based Model of Bass Diffusion


This simulation uses Anylogic to model adoption of a new product. This simple model contains mechanisms of advertising as well as social network/word of mouth/social media influences. An explicit social network is created between agents to model the word of mouth effects.

<applet code="bass_diffusion_agent_based_animated/Simulation$Applet.class" archive="xjanylogic6engine.jar,xjanylogic6engine_ru.jar,model.jar" width="672" height="608"> </applet>

Model Developed using Anylogic